It's not the Seventies anymore

Environmental groups meeting in San Francisco think about reframing the issues.

You don't sway public opinion with pretty calendars and gloomy pronouncements anymore.

Lately, environmental groups have been fighting to hold on to the gains of the 1970s and 1980s, but the battles have not been resonating with the voting public.

To win public support, leaders say they are trying to present the problems and potential solutions in language that connects to people's lives.

"We haven't done a good job communicating about the solutions," said Carl Pope, who heads the Sierra Club.